This is the future, I’m afraid. A future that plans on everything going right so no one has to think about what happens when things go wrong. Because computers don’t make mistakes. An automated future where no one actually knows how things work. A future where people are so far removed from the process that they stand around powerless, unable to take the reigns. A future where people don’t remember how to help one another in person. A future where corporations are so obsessed with efficiency, that it doesn’t make sense to staff a theater with technical help because things only go wrong sometimes. A future with a friendlier past.
From a blog by Jason Fried. This is another example of the way in which marketing should not only continue to be more important, and ought to (in the best companies does and will) occupy a very different function.